Yo Quiero Taco Bell, Delivered to My Door
The fast food dining industry apparently isn’t fast enough for Americans.
Yum Brands, parent company of KFC, Taco Bell, and Pizza Hut has announced a deal with Grubhub that will soon begin delivering from thousands of KFC and Taco Bell restaurants across the U.S. The plan is to roll out the new endeavor in the coming months.
The deal between the two convenience-related behemoths includes a reported $200 million stake Yum is taking in the food delivery service.
"Over the past two years we have taken incredible strides in expanding the breadth and depth of our restaurant network, growing the number of local restaurants we work with from 40,000 to over 80,000 today," said Grubhub CEO, Matt Maloney in a prepared statement. "The partnership with Yum! which we announced this morning will accelerate the expansion of our delivery network and amplify our diner acquisition efforts, raising consumer awareness of online ordering and driving more volume for all restaurants across our platform."
The investment promises an expansion in Grubhub’s abilities to bring food right to people’s front doors that could see not just inclusion of more restaurants but also placement in smaller markets.
For instance, Grubhub does not have much of a presence in the Granite State. Uno Pizzeria & Grill and Wow Fried Chicken & Subs are among the only restaurants in Concord that offer delivery with Grubhub. Manchester is a little more robust offering a total of eight restaurants, all of which are local establishments. Portsmouth, well known for its dining scene, has zero.