The Wait is Over, the 'b' in IHOb Means ...
Last week the internet was taken by surprise when IHOp restaurant tweeted a cryptic video that flipped the ‘p’ to a ‘b’. On Monday, the mystery ended.
The ‘b’ stands for burgers! But, breakfast lovers don’t worry too much.
According to CNN, the restaurant said the name change is only a temporary marketing campaign to make people aware that IHOp serves lunch and dinner too.
I am literally here right now!! they do look delicious 😋 pic.twitter.com/aEspnuzqfU— Lidia (@lidiaisabell) June 11, 2018
— Drew Malino (@DREWMALINO) June 7, 2018
It seems as though most people aren't phased by the change, saying they simply don't eat at the restaurant anyway.
Will this be enough for IHOb to change it's image and gain more customers?
IHOb revealed the strategy behind its name change today. What do you think? https://t.co/sr9qEOCMad— NH1.com (@NH1News) June 11, 2018