'Ice' Scream for More Nor'easter Potholes
Massachusetts-based Friendly's has released a limited edition ice cream called "Nor'easter Pothole."
The ice cream is an ode to a combination of classic New England experiences: navigating potholes and surviving Nor'easters.
Tim Hopkins, president and general manager of Friendly's Manufacturing, said the idea for the ice cream came from two different experiences his team had.
Hopkins said when the team was brainstorming ideas they quickly realized that Nor'easters and potholes are quintessentially New England.
The next part of the process was deciding the ingredients to represent the aesthetic of "Nor'easter Pothole".
The fudge swirl represents the tar, the crushed chocolate crème cookies represent the asphalt and the chocolate chips are the gravel.
Hopkins said that "Nor'easter Pothole" is the flavor most inspired by New England.
"Nor'easter Pothole" is available in a majority of major supermarkets and Hopkins told NH1.com that they have enough supply to last through the winter.
Hopkins said that his team agreed that "there nothing better than a bowl of ice cream after hitting a pothole."