'Doritos for Women' Will Be Less Crunchy and Cheesy ... And Mocked by Everyone
The CEO of Pepsico just revealed that there are plans for a new line of Doritos for women.
If you didn't know, Doritos is owned by PepsiCo. and the CEO is a woman named Indra Nooyi. But even though she's female, apparently she hasn't heard that stuff like this really doesn't fly these days.
In an interview with Freakonomics, Nooyi said the chips are less crunchy, they've got less cheese powder, and they come in bags that will easily fit into a purse.
"(Women) don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces into their mouth . . . but women love to carry a snack in their purse," she said during the interview.
The reaction on Twitter has been about as sarcastic as you'd expect.
One person wrote, "Has anyone at Doritos ever met a lady?"
I hear @Doritos is launching "lady-friendly" crisps (yes, really) as women don't like a loud crunch, never lick their fingers and don't like to pour crumbs into their mouth from the bottom of the bag.— Scarlett Parrish (@scarlettparrish) February 5, 2018
Has anyone at Doritos ever MET a woman?
Another person wrote, "Doritos, we've been through enough this year."
.@Doritos we've been through enough this year.— Bess Kalb (@bessbell) February 5, 2018
Did they really need to gear them toward woman? Why focus on just one gender? Instead they could have avoided the backlash by marketing them as an option for those who don’t like to get messy.