It's Science! Why McDonald's Sign is Red and Arches Are Golden

Isn't it funny that every time you pass a McDonald's or see the sign, you swear you could smell the french fries and instantly crave two all beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun?

(See, you're not the only one.)

Maybe it's because McDonald's is one of the happiest places on earth. Seriously! The faces of kids everywhere light up as soon as they see the golden arches.

But, would you believe that there is actually a science behind why that happens? It's the colors of the logo: red and yellow. Simple. Two primary colors.

The color red is associated with being active and it jumpstarts your heart rate. Yellow is associated with happiness and is the easiest color to see in daylight.

Your brain processes color before processing words or shapes, and that's why McDonald's chose those colors. Red and yellow combined makes you hungry and encourages you to stop in and eat, while making you feel happy.

Who knew?

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